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News / Columns / Box Office
Box Office Guru Wrapup: Twilight Soars to $70M+ Opening
Quantum of Solace holds steady; Bolt finishes a disappointing third.
by Gitesh Pandya | November 23, 2008
Discuss Article

This weekend the vampire love story Twilight stunned the film industry with an explosive opening leading the overall marketplace to one of the biggest November weekends in box office history. Disney went the other way with its new animated entry Bolt which debuted below expectations in third place. Along with some strong holdovers, the box office posted its best performance in four months.

Girlpower rocked the charts like never before as Twilight made off with an estimated $70.6M this weekend fueled by a scorching opening day on Friday which accounted for half of the entire weekend gross. Summit Entertainment gave birth to its first blockbuster franchise with the PG-13 film which averaged a sizzling $20,636 from 3,419 locations. Based on the best-selling novel by Stephanie Meyer, Twilight generated the fourth biggest November opening ever trailing three Harry Potter installments, and the fourth largest bow of 2008 after The Dark Knight ($158.4M), Indiana Jones and the Kingdom of the Crystal Skull ($100.1M), and Iron Man ($98.6M). It was also the second best opening ever for a non-studio film after just The Passion of the Christ ($83.8M).




Even more impressive was the fact that Twilight had no stars and was budgeted at just $37M. The book's young female fan base was the core audience but a brilliant marketing campaign made this into an event film for others too. According to opening weekend research, females made up 75% of the audience and 55% was under 25. The Cullen clan of immortals launched on Friday with a stunning $35.9M which included over $7M from Thursday night midnight sales from hardcore fans that just had to be the first to see it. To put that into perspective, it virtually matched the opening day gross of Iron Man in May despite lacking major stars, a known director, a huge budget for special effects, and a property loved for decades. But that upfront demand led to a steep 41% tumble on Saturday to $21M with Sunday estimated to decline by 35% to $13.7M.

Even with most of the ticket buyers coming out on Friday, Twilight still stands to race past the $100M mark over the upcoming Thanksgiving holiday weekend and could possibly surpass the $150M mark even with huge dropoffs in the weeks ahead. Summit utilized this weekend to also announce that the next book in the series of four novels New Moon will be made into a movie as well. The four books have sold over 17 million copies worldwide.




With the start of the holiday movie season, November has long been one of the busiest months at the box office. This weekend marked the fourth largest November frame in history with the Top 20 estimated to gross about $163M. Top 20 takes for the only bigger sessions this month has ever seen include $177M for November 18-20 in 2005 when Harry Potter and the Goblet of Fire bowed to $102.3M, $173.1M for November 24-26 in 2000 when How the Grinch Stole Christmas led the Thanksgiving frame with $52.1M in its sophomore session, and $167.5M for November 15-17 in 2002 when Harry Potter and the Chamber of Secrets bowed to $88.4M. With a variety of films all connecting with paying customers, the marketplace is in good shape heading into this week's holiday break.

Dropping one position to second place was the James Bond adventure Quantum of Solace which took a big hit falling 59% to an estimated $27.4M in its sophomore frame. With $109.5M in ten days, and the busy Thanksgiving holiday still to come, Daniel Craig's second turn as Agent 007 still has a shot at surpassing the $167M of Casino Royale to become the top-grossing Bond flick ever. That installment banked $94.1M in its first ten days which included the turkey holiday. Overseas, Quantum hauled in another $40.6M to boost the international cume to $308.5M and the worldwide total to a stunning $418M. The half-billion mark could be shattered next weekend.




Disney's big offering for the holiday season Bolt opened in third with sales that were a bit disappointing. The PG-rated animated flick took in an estimated $27M from 3,651 theaters for a $7,395 average. The debut came in well below what other November toons in recent years have opened to - 2005's Chicken Little, 2006's Happy Feet, and last year's Bee Movie all bowed in the $38-42M range. Like Bolt, these films were non-sequels and did not have Thanksgiving to provide a boost. The canine flick even screened in 980 3D theaters and featured the voices of John Travolta and Miley Cyrus, but that did little to spark excitement. However with kids getting out of school for the holiday this week, sales could stay strong in the days ahead giving the Mouse House a respectable ten-day start. According to studio research, 52% of the audience was female and 60% was under 25. Disney scored big last month with the G-rated hits Beverly Hills Chihuahua and High School Musical 3 and was hoping for the trifecta with its new toon.

The marketplace showed exceptional breadth over the frame. For only the second time all year, three films grossed north of $25M on the same weekend. The last time this occurred was the weekend of June 13-15 with The Incredible Hulk ($55.4M), Kung Fu Panda ($33.6M), and The Happening ($30.5M). Plus this was the third consecutive weekend with a $60M+ opener as Twilight followed Quantum of Solace's $67.5M last week and the $63.1M of the previous frame's Madagascar: Escape 2 Africa. This streak last happened in the summer of 2004 with Shrek 2 ($108M), The Day After Tomorrow ($68.7M), and Harry Potter and the Prisoner of Azkaban ($93.7M) debuting over successive weekends.




Toon hit Madagascar: Escape 2 Africa fell a steep 54% in its third session to an estimated $16M and boosted its 17-day cume to $137.4M. Ben Stiller and company are running 7% ahead of the pace of the first Madagascar which banked $128.4M at the same point in its run in 2005, but 7% behind the 2006 animated sequel Ice Age: The Meltdown which stood at $147.2M after the same number of days. Those pics ended with $193.2M and $195.3M, respectively. Escape 2 Africa is hoping to capitalize on Thanksgiving to keep its run going and stands to gross a solid amount during the next week.

The Seann William Scott-Paul Rudd comedy Role Models is turning out to be a long-lasting hit for Universal posting the smallest drop in the top ten. The R-rated film dipped 35% to an estimated $7.2M in its third turn and pushed the sturdy total to $48M. This is the studio's third hit comedy of the year after April's dynamic duo Forgetting Sarah Marshall and Baby Mama which grossed $62.9M and $60.3M, respectively, not counting the global musical smash Mamma Mia! which has hauled in over $566M worldwide and counting. Role Models could wind up north of $70M.




Clint Eastwood's Changeling fell 38% to an estimated $2.6M for a cume of $31.6M to date for Universal. Tumbling 65% to seventh place was Disney's High School Musical 3 which grossed an estimated $2M pushing its stellar total to $86.8M. The Kevin Smith comedy Zack and Miri Make a Porno dropped 46% to an estimated $1.7M in its fourth frame giving The Weinstein Co. $29.4M thus far.

The Holocaust drama The Boy in the Striped Pajamas witnessed a successful expansion widening from 38 to 406 theaters for an estimated $1.7M putting it in ninth place nationwide. Averaging a decent $4,121, Miramax's World War II pic has upped its cume to $2.7M.




Fox Searchlight's The Secret Life of Bees fell 46% to an estimated $1.3M for a $35.6M sum. Right below in eleventh place, the distributor saw its current awards contender Slumdog Millionaire expand from 10 to 32 locations and collect an estimated $994,000 for a potent $31,050 average - tops among all films in release for the second straight weekend. With a cume of $1.6M, the Danny Boyle film adds a dozen more theaters on Wednesday for the long holiday weekend.

The top ten films grossed an estimated $157.5M which was up 13% from last year when Enchanted opened in the top spot over Thanksgiving weekend with $34.4M; and up 12% from 2006 when Happy Feet remained at number one over the turkey frame with $37M in its second weekend.

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Comments (1-20 of 42 posts) | Reply
PennsylvaniaJames
PennsylvaniaJames writes:
on Nov 23 2008 06:46 PM

Blech-so the sequels will get made. Oh well. It'll still never be half as good as Harry Potter.

(Reply to this)
Superzone
Superzone writes:
on Nov 23 2008 07:27 PM

Bolt should have made more money than Twilight. Seriously.

(Reply to this)
AntonChigurh
AntonChigurh writes:
on Nov 23 2008 07:53 PM

And to think Summit Entertainment said they were excpecting a 20million doller opening weekend. Twilight is harmless fluff and at least has more intellect behind it than HSH3, so bring on New Moon, Eclipse and Breaking Dawn.

(Reply to this)
The NewHampshire Database
The NewHampshire Database writes:
on Nov 23 2008 07:54 PM

In reply to this comment (#2148603)
Is it going to hurt your feelings because it didn't? Get over it.

(Reply to this)
MMacKK
MMacKK writes:
on Nov 23 2008 07:58 PM

Wow. Thats ****ed. Well done.
I'm still keen as mustard for Slumdog though.
Bring on the greatness of Danny Boyle.


(Reply to this)
Splitter
Splitter writes:
on Nov 23 2008 08:07 PM

Bolt's the only one here with legs, wait and see.

(Reply to this)
kaitune
kaitune writes:
on Nov 23 2008 08:10 PM

My friends are going to see Twilight again although once is quite enough for me (unless somebody is paying me to see it) I am quite interested to see how much this film will finish at.

I am definitely going to see Bolt as soon as I can along with Role Models. (It is quite funny how I ended up seeing the film I am less interested in before the films I actually really want to see. Never mind thought, at less it was hardly another Eragon)


(Reply to this)
CalvinandHobbes23
CalvinandHobbes23 writes:
on Nov 23 2008 08:17 PM

this is a sad day in cinema history
:(


(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Nov 23 2008 08:33 PM

In reply to this comment (#2148686)
Agreed, but I think this flick will have big drop offs and won't past 150 mil. Also did fans even like the movie, I was on IMDB and it had a rating of 5 or something and I usually find IMDB'S ratings reliable unlike YAHOO. No surprise on the big drop off for Quantum, most people I talked to didn't like it. Also I am glad to see Slumdog is getting its wheels rolling, because it is a great ****ing movie. Also, I'm really excited to see Australia and Milk this wednesday, there hasn't been many good flicks this season so far.

(Reply to this)
papouse
papouse writes:
on Nov 23 2008 08:40 PM

Wow, that's extremely impressive! I had never even heard of Twilight until about a week ago. No noticeble stars attached, mediocre reviews yet almost double the budget in takings in its opening weekend? Someone must have done something right! Was it heavily marketed over there in the U.S.? I imagine the people involved had some good celebrations over the weekend...

CalvinandHobbes23, "this is a sad day in cinema history"? Why? Because something you're not a fan of is popular?


(Reply to this)
ZiGyStRdUsT
ZiGyStRdUsT writes:
on Nov 23 2008 08:45 PM

In reply to this comment (#2148720)
no, cuz it proves the industry can make and market **** and we'll still eat it.

(Reply to this)
ledawg
ledawg writes:
on Nov 23 2008 08:56 PM

"Twilight" is sextist, and boring and it's already made undeserved millions. It's madness.

"And madness as you know is like gravity, all it takes is a little push! He hee ha ha , he HA HA HA HA HEE HA HO!"

I miss the summer movie season so much.


(Reply to this)
Hamboner
Hamboner writes:
on Nov 23 2008 08:56 PM

Roll Models is going to prove that Stifler may well have a longer career than originally thought, albeit as a bankable role-player in comedies. I don't know why, but that makes me happy.

(Reply to this)
Jon B.
Jon B. writes:
on Nov 23 2008 09:17 PM

Meh, I predicted it would draw 70 million, despite numerous rancid reviews, because it catered to a certain demographic. I think this will dwindle severely in coming weeks, considering a ripple of disappointment that seems to have plagued the film following its release. I saw Role Models this weekend, and yet the theater was still packed, but feel I had a satiable experience. 'Twas a consistently humorous film all the way through. Patiently anticipating a month of what I hope to be spectacular releases now.

(Reply to this)
tfortier
tfortier writes:
on Nov 23 2008 09:28 PM

Why when we reply a post we got a stupid number at the place of a name?? this is really dumb. "In reply to this comment (#2148720)". There is no numbers on any post... how the hell can we know wich comment it is..?!

Do I miss something?


(Reply to this)
papouse
papouse writes:
on Nov 23 2008 09:33 PM

ZiGyStRdUsT, *sigh*, got any more awesome clichés?

You know what books I loved to read when I was a kid? 'Goosebumps' by R.L. Stine. They were hugely popular in the mid-90's, and I remember my mother, who has always been an avid reader, hated that I chose to read those books instead of all the 'literature' she had. Looking back, she was probably right, cause those Goosebumps books really did suck. But I, along with most of the kids back then really enjoyed them, because, well, we were kids. And kids generally aren't that bright.

Just quickly scanning the net for some reviews about this 'Twilight' book series, and the general consensus from critics seems to be fairly negative. However, they've been hugely successful with girls in their early teens. Are the critics right, or are they maybe letting their undoubtedly godlike literary standard get in the way of what it might be like for young girl i.e. 'target audience' to experience?


(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Nov 23 2008 09:37 PM

Also is it just me or does it look like that guy Edward is trying to impersonate Zoolander? Because he always has this dumb look on his face that made him look like he was trying to do Blue Still, ONE LOOK! Also what the hell is up with the Zach Braff hair cut?!?

(Reply to this)
tannerk04
tannerk04 writes:
on Nov 23 2008 09:52 PM

In reply to this comment (#2148728)
To everyone that is talking so much B.S. about Twilight... Get over it! The books are huge and the movie killed... It may not be the best film ever but I'm sure some of your favorites suck ***. With the money Twilight made New Moon's budget should make it a much better movie. Yet I'm guessing you'll all still complain...

(Reply to this)
ZiGyStRdUsT
ZiGyStRdUsT writes:
on Nov 23 2008 09:55 PM

In reply to this comment (#2148766)
to you who is asking about the numbers response thing. If you click on the link it reloads the page and the so-numbered post becomes the top post on the screen cuz the thing scrolls down to it. It's very counter intuitive and I wish RT would make it simpler.

(Reply to this)
jokerboy1991
jokerboy1991 writes:
on Nov 23 2008 10:22 PM

In reply to this comment (#2148799)
LOL, man Twilight fans are so defensive. I mean we all complain some times when people ***** about stuff we like but we don't discard there opinions generally being stupid but just opinions. Also movies that aren't good can make money, like Twilight, also like The Passion, Fantastic 4 flicks, etc. Also, I love how you tell the haters to get over it when you sound so angry where all of us are just basically having fun by poking jokes. I mean, I think your uh lol over reacting to us just having fun. Like I don't ***** when people tell me usually movies or books that I like suck, unless there just stupid and I think you can't justify that claim here because the reviews don't lie and don't say "oh the critics don't know anything" because then why exactly would you come to a site that basically gathers critics reviews and all the members here basically just critique movies and movie news.

(Reply to this)
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