Anatomy of a Hit: 'The Dark Knight'

August 26, 2008 Sue Kroll had been in her job as Warner Bros. president of worldwide marketing for less than a week when her office phone rang. Heath Ledger, co-star of the studio's highly anticipated summer tentpole "The Dark Knight" and the centerpiece of Warners' meticulously planned marketing campaign, had been found dead in his New York apartment. All the movie's marketing materials would be run past the family, he promised them.

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