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04/16/09
Czech Dream (2007)
82 %
Tomatometer
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Reviews Counted: 22
Fresh: 18
Rotten:4
Average Rating: 6.6/10
Consensus: Czech Dream induces laughs, cheers, and squirms as these pranksters slyly attempt to pull a fast one on media corporations.
Theatrical Release:Jun 15, 2007 Limited
Synopsis: The documentary CZECH DREAM follows the psychological experiment of two filmmaking students who commission a massive advertising campaign for the opening of a new supermarket. The supermarket,... [More]
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Reviews for Czech Dream
Top Critican over-intellectual meditation on capitalism run amok, with cynicism the side note
01/26/08
Let's encourage people to make fools of themselves -- then mock them when they act foolishly!
11/09/07
Top CriticA small but droll big-box comedy.
09/20/07
Top CriticSomewhere in the realm between performance art, political theater and cinematic prank lies this documentary about the branding and marketing of a non-existent hypermarket...
09/13/07
... the filmmakers' fraud seems so basically mean-spirited that the only satisfying ending would have been the mob tearing them limb from limb.
09/12/07
It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.
09/07/07
The film wavers between nervous dread for the unsuspecting public and sheer gall at the number of consultants who agreed to help sell something nonexistent (for money, of course).
09/07/07
Top CriticUnlike their American equivalents, such as The Yes Men, or even Michael Moore, the Czech pranksters display an admirable awareness that their story is much bigger than themselves.
07/03/07
Some of this is hilarious, and some appalling.
06/30/07
In the post–Morgan Spurlock era of stunt docs, the open-endedness is welcome.
06/16/07
How easy [the capitalist] appetite is to stimulate is demonstrated in the cheeky documentary Czech Dream.
06/15/07
Top CriticEat your heart out, Michael Moore.
06/15/07
Top CriticIt's a fascinating account, formulated and filmed by a pair of young Czech media students, of the way advertising and consumer manipulation can create a market for anything at all, even something that doesn't even exist.
06/15/07
Expect to squirm.
06/15/07
An examination of the Czech soul -- and, I guess, everybody's.
06/14/07
Top CriticThe filmmakers sometimes come off as smug jerks, but that doesn't mean they're wrong about the insidious impact of chain colonization, or the infernal effectiveness of something-for-nothing come-ons even in political pitches.
06/13/07
Top CriticThe film offers the obvious guilty pleasure of a highly successful practical joke, but it also pauses for a meditation on the power of marketing and empty promises.
08/07/06
Slick, sly, often sharply funny documentary.
02/09/06
However funny and trenchant it is in its critique of the forces that create and encourage rampant consumerism, the final joke is aimed squarely at the end user.
08/04/05
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